Hello and Bonjour
I’m Umar Ghumman, a product marketing and growth strategist.
Great products don’t start with a roadmap. They start with signals. A shift in behaviour. An unmet need. A quiet hunch that something’s off or something’s missing.
This is where I work: at the point where signals become systems. I build repeatable, scalable strategies that connect product, marketing, and go-to-market thinking.
Every thought here is part of that journey. From noticing patterns to making clear product and GTM decisions that drive real growth.

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People
Product marketing and GTM strategist turning signals into growth systems. Also a contemporary artist exploring the intersection of culture, identity, and form.